ATHING Service
Business Intelligence
If it's not changing decisions, it's not BI.
Most organisations have dashboards. Very few have dashboards that get used. The difference is not the tool — it's whether the data is trusted, whether the metrics are agreed upon, and whether the questions the dashboard answers are actually the questions the business is asking. We build BI that your team uses every day because it tells them something they need to know.
What You Get
Deliverables & outcomes
KPI Framework & Metric Design
Before we build a single chart, we align on what matters — agreed definitions, owners, and targets for every metric the business relies on.
Dashboard Design & Build
Interactive dashboards built for the decisions your team makes — not to display everything, but to surface the right information at the right moment.
Self-Serve Analytics Layer
Semantic models and governed datasets that let analysts and business users answer their own questions without waiting on the data team.
Report Automation
Scheduled delivery of the reports your stakeholders currently build manually — right format, right time, right audience, every time.
How We Work
Our approach
01
Align
Stakeholder interviews to understand what decisions are made, by whom, and what data they currently rely on (and don't trust).
02
Model
Build a semantic layer — clean, governed metrics that all dashboards and reports draw from consistently.
03
Build
Dashboards built iteratively with real stakeholder feedback — designed around usage, not completeness.
04
Embed
Training, documentation, and adoption support so dashboards are genuinely used, not just launched.
Why ATHING
We solve what others can't
We have seen too many BI projects that delivered beautiful dashboards nobody used. We start from the decisions that need to be made, not from the data that's available. That means every chart earns its place — and the dashboards we build get opened every morning, not archived after the launch presentation.
Ready to Start?
Let's solve your hardest problem
Tell us what you're dealing with. If we're the right fit, we'll tell you. If we're not, we'll tell you that too.
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